Porsche

Almost a century after its founder started designing automobiles, Porsche is still going strong and that’s the result of a premier cure for a mid-life crisis similar to Harley – Davidson. Porsche’s lineup includes four model lines: the Boxster, the 911 models, the Cayenne SUV, and the Carrera GT. And if these vehicles are too expensive, Porsche also offers watches, luggage, and tennis rackets bearing its name. Descendants of the founding family still control the company and these days it has enlarged its area by offering consulting services to other companies involved in auto and furniture manufacturing, mechanical and electronic engineering, and construction.

Over the years, Porsche transformed itself from serious money-loser into one of the most profitable car companies in the world, all this while other car manufactures toil over cash incentives, market share and strategies for the Chinese market. Porsche has constantly rolled out new products and despite the costs and risks is has quadrupled its annual unit sales in just under a decade. The most recent debuts are the Boxster and the Cayenne. And so far, the key of their success seems to be the long product life cycles and the company intends to maintain this strategy.

Recommended Reading

1. Porsche Chayenne
Ten years ago, the idea of a Porsche sport utility vehicle would have seemed absurd. And the reason is not...
2. Porsche Floor Mats
Floor mats are probably not the first thing you are thinking when you buy a new Porsche. Yes, you think...
3. Porsche Chayenne Interior
Porsche offers three versions of the four-door Cayenne: the Cayenne, The Cayenne S and the Cayenne Turbo. The standard models...
4. Porsche Panamera
In 2009 is set to be launched a four-door, four-seat coupe, called Porsche Panamera. The car, powered by a modified...
5. Porsche Boxter
The Porsche Boxster and Boxster S are fast, powerful cars and most of all the best-handling production roadsters on the...